Ozgun steps into the top role after serving as the company's chief commercial officer since May 2023. His appointment arrives alongside the naming of Hakan Karadogan as the new chief executive for the firm’s delivery division. The leadership shakeup aims to bolster the company's competitive standing in the regional market by synchronizing its digital platform performance with its physical fulfillment capabilities.
Hepsiburada Appoints Ender Ozgun to Lead E-commerce Expansion
Ender Ozgun will take the helm at D-Market Electronic Services, the parent company of Hepsiburada, replacing outgoing chief executive Nilhan Gokcetekin. The transition marks a strategic pivot for the Turkish e-commerce giant as it looks to sharpen its focus on core retail operations and logistics network efficiency.
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