The investment group includes a diverse roster of backers, ranging from media giant ESPN—which also serves as the league’s primary broadcast partner—to entertainment figures including Glen Powell and Rob McElhenney. Jim Miller, Co-Head of Ares Sports, Media and Entertainment, will join the league’s board of directors as part of the deal. The capital is earmarked for four specific areas: enhancing media distribution, growing commercial partnerships, scaling the Women’s Lacrosse League, and reducing barriers to entry for youth participants.

Founders Paul and Mike Rabil intend to leverage this influx of resources to solidify the league’s infrastructure before the 2028 Los Angeles Olympics. Glen Powell will take on an active role as a creative advisor, specifically focusing on brand strategy and the establishment of new teams in Texas. According to Joe Tsai, the league’s business model has demonstrated a trajectory that bridges the gap between elite competition and broader fan engagement, a sentiment echoed by the leadership at Ares regarding the sport's current momentum in the professional landscape.