The initiative aims to lean into the communal spirit of the holiday, according to company president Erin Hasselgren. By lowering the cost of individual items, the chain hopes to encourage guests to integrate fresh-baked desserts into their summer gatherings and daily routines. The menu includes a variety of staples, such as chocolate chip cookies, monster cookies, muffins, and cinnamon creme cake slices.

Beyond individual pastries, the brand is targeting larger celebrations with a catering incentive. Customers planning events can receive a $50 discount on orders totaling $250 or more during the same period. This catering menu spans a broad range of options, including sandwich trays, hot pasta dishes, and assorted breakfast platters. While the bakery offer is limited to single items, both promotions reflect the company’s push to remain a neighborhood fixture as it continues operations across 18 states and Washington, D.C.