Fragaby 1 leans into precision and aromatic clarity. The scent profile anchors itself in a sharp blend of lemon zest, mint, and basil, moving into a heart of rosemary and tea before settling into a base of leather and musk. It targets a demographic that favors understated confidence and clean, structured performance in their daily aesthetic.

In contrast, Fragaby 2 pivots toward a warmer, more approachable character. By pairing juicy fruit accords with a floral heart and an amber-musk base, the composition offers a softer, more radiant experience. Muhammad Zafar, General Manager of Sales at Risala, noted that the collection serves as a study in duality, bridging the gap between community-driven digital trends and the practical demands of real-world wearability. By balancing these distinct citrus interpretations, the company aims to align its output with the fast-paced rhythm of contemporary urban life.