The platform draws on 25 years of industry experience and three years of granular performance data. Users generate projections by inputting their lead generation goals, target markets, and average contract values. Rather than relying on generic benchmarks or AI-generated estimates, the engine utilizes proprietary methodologies refined through demand generation programs across 21 countries.

According to Madelaine Oppert, SVP of Global Marketing, the tool addresses the disconnect between marketing assumptions and the realities of the technology sector. CEO Yogesh Shah emphasized that the decision to offer the service without barriers—such as mandatory logins—is intended to provide immediate, actionable insights for teams evaluating investments. The tool is currently live at marketing.techinformed.com, offering access to engagement patterns involving a database of over 131 million business decision-makers.