The Ocean Collection features a variety of kits ranging from the 13-piece Shark Dive and Dolphin Bay sets to the expansive 58-piece Undersea Adventure. By incorporating soft-touch elements and specialized graphics, the company intends to move beyond standard building blocks, allowing children to construct complex coastal environments and deep-sea missions. According to President Michael Valenta, the design team focused on creating organic shapes that remain compatible with the company's existing geometric system, ensuring that new additions integrate seamlessly into established collections.

Beyond the marine-themed expansion, the brand is also bolstering its travel-friendly microMAGS line with seasonal Spooky and Gingerbread House sets. Priced under $20, these 24-piece offerings are designed for portability, featuring cases that double as magnetic building bases. As the brand maintains its position as a top-selling magnetic construction toy, these additions are timed to hit retail shelves at major outlets and online ahead of the holiday season.