The promotion highlights a product line first introduced in the 1940s, which has since become a staple of the company's offerings. To mark the event, the retailer is selling a limited-edition box containing 30 pieces across 14 year-round and seasonal varieties. Customers also retain the option to curate personalized assortments both in physical shops and through the company’s website.

Pat Egan, president and CEO of See's Candies, noted that the lollypops serve as a consistent tradition for families, often appearing in lunchboxes and on road trips. To encourage participation, the company is offering a 20% discount on all packaged lollypops and Little Pops throughout the month. On July 20, visitors to physical shops will receive a free lollypop of their choice, while online shoppers can enter a sweepstakes to win a year-long supply of the candies.