The campaign aligns with the Freedom & Wellness Sale, where a portion of proceeds from every unit sold at participating dealerships will be directed to the Tunnel to Towers Foundation. This organization, established in memory of FDNY firefighter Stephen Siller, focuses on providing smart homes to catastrophically injured veterans and clearing mortgage debt for Gold Star families and families of fallen first responders.

Kevin Richards, CEO of the Fort Wayne-based manufacturer, noted that the partnership reflects a long-standing company commitment to service. The foundation’s work extends beyond housing, addressing veteran homelessness through immediate assistance and comprehensive support services. By integrating this charitable component into their retail cycle, MasterSpas aims to engage its customer base in the foundation’s broader mission of providing long-term security for those who have suffered losses in the line of duty.