The integration aims to shift the role of AI in cannabis retail from passive analysis to active management. By connecting Flowhub’s commerce platform to external models, owners can trigger actions such as moving inventory between vault and floor or generating promotional strategies based on real-time margins. Every command requires operator approval, ensuring that changes remain within the strict compliance frameworks required for regulated industries.

Kyle Sherman, founder and CEO of Flowhub, views this flexibility as a hedge against the rapid pace of AI development. By utilizing an open standard, the company intends to prevent platform lock-in, allowing retailers to swap AI tools as new technologies emerge. Early adopters like Cannabis Cowboy are already using these custom workflows to turn complex sales reports into one-click execution tasks, aiming to differentiate their storefronts through operational efficiency.