The centerpiece of this collaboration is Borregaard’s EuroVanillin SUPREME, a product line that has been in production since 1962. Unlike standard vanillin synthesized from crude oil, this wood-based alternative utilizes 100% renewable carbon. According to the manufacturer, the process results in a 90% reduction in CO2 emissions and holds the distinction of being the only PEFC-certified vanillin currently available on the market.

This distribution deal targets a market currently grappling with a persistent supply deficit in natural vanilla beans and increasing consumer scrutiny regarding synthetic additives. By leveraging LBB Specialties’ infrastructure in the Food & Nutrition and Flavor & Fragrance sectors, the companies intend to integrate these sustainable ingredients into diverse applications, including dairy, confectionery, and bakery products. Toby Schmelz, vice president of Food & Beverage at LBB Specialties, noted that the move allows the distributor to pair technical channel access with a measurable sustainability profile that remains relevant to modern brand requirements.