Despite the volume drop, North American President Duncan Aldred maintained a positive outlook on Wednesday, asserting that the company retains its market-leading position. He pointed to resilient consumer demand for high-margin trucks and SUVs as the primary stabilizer for the business. According to Aldred, the company’s strategic focus on disciplined pricing and inventory management allowed it to preserve strong margins during the period.

The automaker reported an average transaction price exceeding $52,400, a figure bolstered by its performance in the luxury and utility vehicle segments. To balance its premium portfolio, the company continues to market six budget-friendly Chevrolet and Buick models, each carrying a starting suggested retail price of approximately $30,000 or less.