The fragrance centers on a blend of creamy coconut milk, orchid blooms, and warm vetiver oil. Megan described the product as a personal milestone, noting that perfume serves as the final, most memorable touch of a person's presence. The scent is housed in a sculptural, flame-shaped bottle designed to reflect the bold, high-energy lifestyle that inspired its name.

Early access begins July 5 through the official Megan Thee Stallion website and Ulta Beauty online. A wider digital launch follows on July 8, with physical retail availability at Ulta Beauty stores starting July 11. The product will be sold in 90 ml and 10 ml sizes, priced at $84 and $29 respectively.