Starting July 1, current members can accumulate entries by referring friends to join the brand’s high-value, low-price network. Beyond the top prize, the company is offering $5,000 for second place and $2,500 for third, alongside weekly raffles for cash and gift cards. Chief Marketing Officer Chad Waetzig noted that the initiative aims to leverage the social aspect of training to bolster community engagement within the company's "No Judgments" environment.

Participants can manage their referrals via the Crunch mobile app or a dedicated campaign website. Each successful sign-up grants the existing member an entry into the drawing, while new recruits gain access to exclusive membership offers valid through August 7. The promotion is open to members in good standing across the 50 U.S. states, Washington, D.C., and Puerto Rico, with specific prize tiers adjusted for select Signature club markets.