BYD solidified its market lead in June, delivering 403,472 units. The company’s export strategy proved particularly effective, with international shipments of new-energy vehicles climbing 95% compared to the previous year. This performance stands in contrast to domestic trends, where Nomura analysts project a double-digit decline in demand for the remainder of 2024.

Other manufacturers reported mixed results as they navigate the transition from aggressive price-cutting to a focus on technology and brand differentiation. NIO posted a significant 63% increase in deliveries to 40,597 vehicles, while Geely’s premium brand, Zeekr, saw sales more than double to 35,169 units. Conversely, Li Auto faced a 15% contraction, signaling the uneven nature of the current recovery. As the industry recalibrates, investors responded with cautious optimism, pushing shares for BYD and Xiaomi higher in Thursday trading despite lingering concerns over the competitive landscape.