The campaign highlights the manufacturer's flagship UXS RGB MiniLED TV, framing the technology as a bridge between the stadium experience and the home living room. By placing branding alongside match play, Hisense is positioning its latest hardware—including the UR9, UR8, and XR10 series—as the premier choice for sports and gaming enthusiasts seeking color accuracy and contrast.

Beyond televisions, the company is utilizing the tournament to promote its broader smart home ecosystem. Messaging on the sidelines draws attention to the L9Q Laser TV, the PureFlat Smart Series refrigerator, and the Air Master air conditioner. Fazalur Rahman, Regional Marketing Director for Hisense Middle East & Africa, noted that the tournament serves as a vital platform to demonstrate these technologies to a global fan base. According to Omdia data, Hisense currently holds the top position in the global 100-inch and over television segment, a market share they intend to reinforce through this ongoing sports partnership.