Asembia, headquartered in Florham Park, New Jersey, provides an array of commercialization solutions, including patient support hubs, pharmacy software, and group purchasing services. The company is also well-known for hosting the Asembia Specialty Pharmacy Summit, a major annual gathering for industry leaders. Through this partnership, Peak Rock intends to inject capital into technology and marketing initiatives, while actively pursuing complementary acquisitions to scale Asembia’s operations.

Lawrence Irene, co-founder and CEO of Asembia, noted that the investment will bolster the firm's mission to improve care experiences for patients and prescribers alike. Peak Rock CEO Anthony DiSimone emphasized that the transaction aligns with the firm’s strategy of backing high-potential, founder-led businesses. BofA Securities and Houlihan Lokey acted as the primary financial advisors for Asembia and Peak Rock, respectively.