The transition marks the conclusion of a collaborative three-year partnership during which both companies aligned on product development, sourcing, and commercial operations. Tobias Reiss-Schmidt, President and CEO of Timex Group, cited the brand's successful return to growth and its distinct design language as primary drivers for the buyout. While financial terms remain undisclosed, Timex intends to integrate its manufacturing and distribution expertise to bolster the brand's reach while maintaining its core focus on minimalistic Scandinavian aesthetics.

Daniel Wellington will function as a standalone entity within the Timex portfolio, ensuring its established identity remains intact. Founder Filip Tysander, who launched the company with a vision for accessible, timeless design, expressed confidence in the transition, noting that the partnership preserves the brand's heritage while providing the necessary scale for its next phase. This acquisition aligns with Timex Group’s broader strategy to cultivate a stable of design-led, globally recognized brands through its established operating platform.