CEO Chris Gardner noted that the expansion brings the company’s signature high-speed service and advanced coating options to a new market. Beyond the month-long free promotion for the public, the company is offering discounted Unlimited Wash Club memberships and complimentary air fresheners to draw in local commuters. The facility comes equipped with industry-standard amenities, including air blasters, tire inflators, and specialized cleaning supplies available for all customers.

RipTide is also establishing a local partnership with the Greensboro Police Department, providing free washes for all department patrol vehicles through the end of the year. This growth strategy is supported by LionLight Capital, a Chapel Hill-based investment firm that has partnered with the car wash chain since 2023 to standardize operations across its regional network.