At booth #3214, GELITA aims to address the manufacturing hurdles posed by the rising demand for nutrient-dense, smaller-portion foods—a trend accelerated by the widespread adoption of GLP-1 medications. The company’s focus remains on helping brands integrate high-performance collagen into snacks and beverages without compromising on texture or taste.

A central feature of their presentation is OPTIBAR, a specialized collagen solution designed to solve common formulation pitfalls in protein bars, such as brittleness and off-flavors. By improving binding and mouthfeel, the ingredient allows developers to create protein-rich snacks that maintain structural integrity. Beyond bars, GELITA will highlight its Bioactive Collagen Peptides (BCP), which are marketed to support mobility and beauty-from-within goals in functional drink formats. According to Angie Rimel, Marketing Communications Manager for North America, these solutions provide the necessary functionality for brands to meet modern expectations for clean-label, wellness-driven products.