The retailer is expanding its reach for the 2026 event, adding over 50 new labels to its lineup, including Reformation, Mejuri, and H&M. Customers can expect a mix of seasonal staples, from denim and boots to specialized skincare sets and home essentials. To drive momentum, the company is launching its largest print catalog in history, accompanied by a digital campaign featuring Helena Christensen and other industry figures.

Loyal shoppers gain a head start through tiered Early Access, which begins July 14 for Icon cardmembers, followed by Ambassador and Influencer status holders on July 15 and 16. Beyond digital and in-store shopping, Nordstrom is hosting block parties in Chicago, Portland, and Seattle to coincide with the public launch on July 18. These events will offer live entertainment and food trucks, signaling a return to the experiential retail format that has defined the department store since it began as a shoe shop in 1901.