This partnership marks a strategic expansion of Flytxt’s footprint within the Digicel Group, following a successful implementation at Wizze. By utilizing the cloud-native NEON-dX platform, Digicel aims to unify its customer value management workflows, enabling real-time decisioning for lifecycle marketing, retention, and cross-selling initiatives.

Dr. Vinod Vasudevan, CEO of Flytxt, noted that the collaboration focuses on converting complex market signals into intelligent, timely actions to maximize customer lifetime value. For the marketing team at Digicel, the transition replaces fragmented operations with a centralized system, allowing for faster responses to shifts in consumer behavior through hyper-personalized offers and contextual engagement.