The methodology shifts focus away from standard fitness plans, targeting the psychological barriers that emerge during the menopause transition. According to NIH research, women typically gain weight during this period—often without significant lifestyle changes—due to a combination of physical, emotional, and psychological shifts that occur between ages 45 and 55. Murieda utilizes the Stages of Change model alongside positive psychology to help clients dismantle self-sabotaging habits.

"Many of the women I work with know what to do," Murieda says. "What they're struggling with is doing it consistently and understanding why they keep ending up back in the same place." By integrating Neuro Transformation Therapy with practical mindset coaching, the program aims to stabilize sleep, manage stress, and identify emotional eating triggers. The goal is to replace temporary dietary restrictions with sustainable self-awareness, allowing women to break the cycle of starting over.