Marketing teams currently struggle to evaluate the sheer volume of digital assets produced for social and creator channels. Research indicates that top-tier creative can drive up to 12 times the profitability of weaker executions, yet brands typically validate only their highest-profile campaigns. Zappi’s solution, trained on millions of consumer survey responses, claims to predict human feedback with 84% accuracy, allowing for real-time adjustments before media spend is committed.

Alongside the AI tool, the company introduced Amplify Hub, a centralized workspace designed to aggregate insights across various media formats. This interface enables teams to compare creative performance across channels, identify broader trends in messaging, and measure visual coherence within a campaign. CEO Aaron Kechley notes that while AI does not replace traditional research, it provides a practical method to bring consumer understanding into rapid, everyday decision-making processes. The platform is currently available to customers in the U.S. and U.K., with global expansion scheduled for later in 2026.