Parents and legal guardians must visit a branch in person to open these accounts, which also provide an automatic entry into a sweepstakes for one of three $500 gift cards to Target or Walmart. The initiative serves as a gateway to the broader CU F.L.Y. financial literacy program, which teaches young people how to manage earnings and build a stable economic foundation.

President and CEO Dave Gunderson stated that the campaign is intended to foster long-term financial confidence rather than simple account growth. Based in Anaheim Hills, the credit union currently manages over $4 billion in assets and serves approximately 187,000 members. Interested families can schedule appointments through the organization's website to finalize the membership process.