The new product lineup includes the Period Patch system and the Women’s Patch, both utilizing magnesium and botanical infusions. The AM Period Flex Patch offers cooling relief through a blend of menthol, magnesium, and raspberry leaf. For nighttime, the PM Period Pop Patch uses arnica, lavender, and iron powder, incorporating beadlet technology that releases a warming sensation when activated by the user. This dual approach aims to manage symptoms without forcing women to pause their daily routines.

Beyond cycle-specific care, the Women’s Patch is formulated to address pelvic and lower-back tension linked to hormonal fluctuations or conditions such as endometriosis and fibroids. Co-founder Heather Sloan, a chiropractor who launched the brand alongside Traditional Chinese Medicine practitioner En Wei Li, noted that the goal is to provide simple, natural support that integrates into a busy lifestyle. The patches are hypoallergenic, latex-free, and intended for use by individuals aged 12 and older. Priced at $7.97 for a three-pack, the products are rolling out to major retailers including Walmart, CVS, and Walgreens.