The seven-week competition, running through August 23, features 25 distinct tournaments culminating in the Club Championship. Unlike standard esports events, the EWC emphasizes team-wide depth rather than individual performance alone. A staggering $75 million prize pool is on the line, with $30 million specifically allocated to the Club Championship standings to reward long-term consistency across the tournament's diverse game roster.

This year marks a major expansion in reach, supported by 100 broadcast partners and a 42% increase in co-streamers, totaling 5,000 creators. The move to Paris, endorsed by French officials including Minister of Sports Marina Ferrari, reflects a broader strategy to integrate competitive gaming into traditional sports culture. Global ambassadors Cristiano Ronaldo and Magnus Carlsen return to headline the event, reinforcing the connection between digital gaming and mainstream athletic excellence. As Team Falcons aims to defend their title, the competition will be broadcast in over 40 languages, reaching an audience that spans the 3.6 billion gamers currently active worldwide.