The appointment expands an existing relationship between the two firms, tasking 5WPR with a fully integrated strategy for flagship brands such as African Pride and the newly launched Motions Xpress. The agency will manage media relations, creative product launches, and celebrity stylist partnerships, while simultaneously executing a corporate profile campaign for Strength of Nature. This includes positioning the company’s leadership in trend commentary and corporate social responsibility.

"We're proud to amplify the products, people, purpose, and innovation behind this portfolio," said Ashley Barton, EVP of Consumer Lifestyle & Multicultural at 5WPR. For Strength of Nature, the move serves as a pivot toward broader market influence. Tori Davis-Artis, Chief Commercial Officer at the haircare company, noted that the collaboration is designed to keep their brands at the intersection of culture and innovation as they scale their footprint in 2026.