The convention schedule begins with Preview Night on July 22, marking the physical debut of the Battle Damaged Invincible figure, the Ultra Street Fighter II Akuma (Player 2 Deluxe) figure, and the "You Lose" accessory set. For collectors unable to attend in person, online sales via the Jada Next Level platform launch at 10:00 a.m. PT on July 23. Pricing for the exclusives is set at $40 for the Invincible figure, $45 for the Akuma deluxe set, and $50 for the accessory kit.

Beyond product drops, Jada Toys will host a panel in Room 9 on July 23 at 3:00 p.m. to discuss future expansions of their portfolio. The presentation is expected to provide updates on several key intellectual properties, including Mega Man, Scooby-Doo, and Street Fighter Alpha 3. The booth will also serve as a hub for interactive programming, supported by a strategic partnership with Entertainment Earth, which will provide giveaway incentives and social media activations throughout the duration of the event.