To commemorate the milestone, the brand is debuting a limited-time Mountain Dew Confetti Chill flavor, which blends citrus birthday cake notes with vanilla icing. Fans can further customize their drinks with decorative sugar crystals. Beyond the free refreshments, select locations in cities including Los Angeles, Columbus, and Dallas are hosting "Slurpee Date" activations, complete with professional photography and commemorative double straws for visitors.

The festivities extend beyond the cup through a new collaboration with Los Angeles-based jeweler PASCAL. This partnership has produced a limited-edition lab-grown diamond collection, now available via the 7Collection online store. Brandon Brown, Senior Vice President of Fresh Foods and Beverages, stated that the event serves as a way to engage loyalists and newcomers alike while fostering new memories around the brand’s signature treat.

Looking past the July 11 date, the company is maintaining momentum through its loyalty programs. Members of 7Rewards and Speedy Rewards can enter to win a VIP experience featuring a visit from the official Slurpee Truck, in addition to participating in the "Slurp, Snack, Win" in-app game throughout the summer.