The new API functions as a streamlined bridge for developers, requiring only a brand URL to initiate the creative process. Once provided, Omneky’s engine analyzes positioning, color palettes, and typography to generate ready-to-launch assets across standard aspect ratios like 9:16 and 16:9. The system automates the entire pipeline, from headline writing to rendering video content, while continuously refreshing creative based on performance metrics to mitigate ad fatigue.

Integration via the Model Context Protocol (MCP) marks a shift toward agent-based advertising. Users of AI assistants such as Claude can now trigger ad production through natural language requests, bypassing design tools and manual prompt engineering. Founder and CEO Hikari Senju described the move as transforming their creative engine into a fundamental building block for commerce platforms and production pipelines. The company currently serves over 6,000 customers and maintains partnerships with firms including NVIDIA and Meta.