The campaign, titled "Invest in Summer. Change Their Future," utilizes Clear Channel Outdoor’s nationwide network of digital billboards to drive public support. The initiative aligns with National Summer Learning Week, running through the remainder of the season to highlight the academic and social benefits of summer engagement. According to the America After 3PM report, while 24.6 million children seek structured summer activities, financial barriers leave millions without access to the programs necessary for sustained social-emotional and academic growth.

McDaniels, who co-founded The Felix Organization to support youth in foster care, and Menzel, founder of A BroaderWay Foundation, are leveraging their platforms to emphasize the transformative power of these experiences. Their respective organizations have long prioritized arts and enrichment to help young people build confidence outside the classroom. The National Summer Learning Association is directing all campaign traffic to SummerKids.org, where donations fund community-based programs. CEO Aaron P. Dworkin noted that the collaboration serves as a vital reminder that consistent, high-quality summer opportunities are essential to creating stronger, more equitable communities.