The anniversary event features tiered pricing reductions across the company’s product lineup. Popular desktop applications, such as the VikPea video enhancer and FotorPea photo generator, are discounted by 35 percent. Other utilities, including the Univd video converter and the real-time VoicePea changer, see a 20 percent price reduction. For power users, the company is offering a comprehensive 5-in-1 bundle at half price, which packages the entire creative ecosystem into a single purchase.

Beyond software licensing, the firm is providing 20 percent off its online credit system, allowing users to access browser-based AI generation tools without downloading local software. The campaign centers on a "Lucky Spin" mechanism that guarantees a return for every participant, ranging from discount coupons to hardware rewards. These promotions remain active on the official HitPaw website until the end of the month.