The new product line abandons the mass-production model in favor of unique, numbered releases that will not be restocked once retired. Formulations come in two distinct variants: Blasted, which utilizes a live resin base, and Pressed, which features live rosin. Both versions are housed in the company's Jefé Plus hardware, a device specifically tuned to handle high-terpene extracts without degrading the oil’s flavor profile. According to CEO Yung Tan, the design philosophy balances the organic characteristics of the plant with the precision of modern vaping technology, ensuring that consumers receive authentic flavor alongside reliable performance.

This launch marks another expansion of the company's hardware portfolio, following the earlier introduction of its ION cartridge platform and FLO battery systems. Founded in 2012 by Adam Melero, Yung Tan, and Jeff Freeman, the self-funded firm has grown from its Washington roots into a major player across Arizona, Maryland, and New York. The LIVE collection is scheduled to reach select markets starting in July 2026, with further drops planned throughout the remainder of the year to emphasize exclusivity and craftsmanship.