The drink features a blend of 13g of clear whey protein isolate and 5g of collagen peptides, totaling 15g of protein per serving. Designed to move away from the chalky texture of powders, the formula contains no sugar, artificial sweeteners, or colors. It is available in six flavors, including Rocket Pop, Lemon Drop, and Cherry Vanilla, with retail distribution currently centered at Sprouts Farmers Market alongside direct-to-consumer sales via Amazon and the company website.

Beyond the nutritional profile, the brand maintains a social mission through its One for Ten partnership with GivePower. Each purchase contributes to the deployment of solar-powered desalination systems, providing clean drinking water to communities struggling with scarcity. Seidensticker positions the product as an evolution of the wellness habit, aiming to replicate the widespread adoption he achieved with Vital Proteins by focusing on convenience and a lighter, everyday consumption experience.