The stock hit $6.61 during midday trading, a welcome shift for shareholders after a 40% decline throughout the year. Under the new agreement, Genius Sports will supply Polymarket with the precise data feeds required to build and settle sports-based prediction contracts.

This deal cements the market infrastructure for Liga MX, which has appointed Polymarket as its exclusive prediction partner and official sponsor. Genius Sports remains the primary architect for the league’s digital ecosystem, maintaining its existing long-term contracts for official data, streaming services, and match integrity monitoring.