The product arrives as a direct response to the recent surge in ranch's cultural popularity, particularly among international visitors sampling the condiment for the first time. Jessica Serrano, chief marketing officer at Einstein Bros., framed the release as a strategic move to align menu innovation with current consumer cravings.

Fans can purchase a classic bagel topped with the new spread for $4.29 at the company’s location at 1789 Howell Mill Road NW. The item is sold in-bakery only and will remain available only while supplies last.