The Pura 90s series serves as the event's centerpiece, centered on a design philosophy dubbed Rhythm of Colour. The hardware features a 200MP Ultra Large Sensor Telephoto Camera, supported by True-to-Colour 2.0 technology and AI-driven image optimization. These upgrades are intended to maintain consistent clarity across macro and long-range photography, even in difficult lighting conditions.

Beyond smartphones, the company updated its wearable and tablet offerings. The FreeClip 2 S adopts a Luminous Aesthetics approach, utilizing metallic finishes in Deepsea Blue and Space Silver. The redesigned charging case offers 20% more internal space, while the earbuds themselves incorporate a refined Airy C-bridge for improved comfort. Complementing these is the new MatePad Air, which measures 5.3 mm in thickness. Despite its slim profile, the tablet features an OLED PaperMatte Display and a suite of AI tools designed to facilitate PC-level productivity for content creators and professionals.