The event aims to move beyond standard retail promotions by integrating a local vendor market alongside cannabis brand partners. Attendees can browse goods from various non-cannabis merchants while sampling food from Beer Bones BBQ and Best Coast Tacos. As an incentive for early attendance, the first 200 guests to shop during the day will receive a complimentary meal voucher for either truck.

CEO Dan Ambrosino describes the gathering as an effort to foster local connection through a memorable summer outing. The mechanical bull serves as the day's focal point, where ride times will be recorded to determine a champion. Every participant earns a prize, but the rider with the longest time walks away with an ounce of Terrabis flower. Beyond the competition, the company is hosting a giveaway for a large charcoal smoker paired with over 40 accessories. Entry to the event is restricted to adults aged 21 and older.