The initiative follows the conclusion of the company’s previous buyback program, which saw the firm acquire 3,912,990 shares at a weighted average price of C$6.78. Under the new authorization, Coveo will conduct purchases through open market transactions on the TSX or alternative trading systems, with the buyback window remaining open until July 16, 2027. The company maintains that these repurchases serve as a strategic capital allocation tool, particularly when the market price of the shares fails to reflect the underlying value of the business.

To facilitate the program, Coveo has also renewed its automatic share purchase plan. This arrangement allows a designated broker to execute trades on the company's behalf during internal trading black-out periods, ensuring consistent participation in the market regardless of regulatory restrictions. Decisions regarding the volume, timing, and price of share acquisitions will remain subject to the firm's liquidity position, operational performance, and broader market conditions.