Gagliano joins the firm with over twenty years of experience in financial services and marketing transformation, including leadership roles at Dentsu, Merkle, and Regions Bank. His arrival comes as iQuanti scales its iQ.Impact platform, an AI orchestration tool designed to synthesize offline, online, and conversational data. CEO Arnab Sen described the appointment as a clear statement of direction, noting that the agency aims to move past legacy marketing maps to meet consumers in the specific moments where they evaluate choices.

According to Gagliano, the current landscape requires viewing AI not as a mere productivity tool, but as a fundamental extension of the consumer journey. By integrating this technology, the firm intends to secure brand visibility in a market where loyalty is increasingly replaced by moment-based decision-making. This leadership change marks the next phase for the company, which has been recognized eleven times on the Inc. 5000 list and recently featured in Forrester’s SEO Solutions Landscape report.