Sonenstein arrives at the Neptune, New Jersey-based firm with a deep operational background, having held senior leadership roles at Tom Cat Bakery, Vie de France, and Bakewise Brands. His career path includes building national sales functions at companies like Chabaso Bakery and Maple Leaf Foods. By moving from a bakery operator to an equipment partner, Sonenstein aims to translate his firsthand experience into more efficient service models for All Bake’s client base.

CEO Chris Sarkesian noted that Sonenstein’s history of managing high-level production environments offers a rare perspective for an equipment distributor. The strategy moving forward involves leveraging this expertise to improve response times and provide more precise technical guidance. For Sonenstein, the objective is to ensure that the equipment supply chain remains as reliable as the ovens his former colleagues depend on daily.