Starting July 16, the company will release daily clues at 11:00 AM EST, narrowing the search from state to specific city landmarks. On July 19, the first individuals to locate designated team members holding the Golden Pints at these sites will secure the grand prizes. Co-founder Michael Meadows noted the event aims to foster community engagement and reward loyal fans.

For those unable to participate in the physical hunt, the brand has introduced an online game at proteinpints.com. Open to residents of the continental United States aged 18 and older, the digital experience offers a similar chance to win the $1,000 prize and year-long product supply. This campaign follows the recent national rollout of Protein Pops, the company's new ice cream bar line available at Sprouts Farmers Market.