The awards program, now in its eighteenth year, targets professionals and agencies who have successfully elevated brand presence or engaged audiences through original strategy. Submissions are open to a wide spectrum of participants, including startups, large enterprises, nonprofit institutions, and independent design studios. Unlike programs focused solely on aesthetic output, the Globee Awards mandate evidence of tangible organizational results and execution quality.

Entries undergo an independent assessment by a global panel of business professionals. Judges evaluate submissions based on transparent criteria, focusing on the specific innovation applied to brand strategy, corporate identity, or public relations. Organizations looking to participate can access detailed category requirements and submission deadlines via the official portal, with the program accepting work from any industry or geographic region worldwide.