The Phoenix expansion follows recent growth for the brand in Grand Rapids, Michigan, and Philadelphia, Pennsylvania. Chief Development Officer Mark Lubin noted that the state’s demographic shift makes it a prime target for the company’s expansion model, which emphasizes both academic development and social-emotional growth. The new facility will implement The Creative Curriculum by Teaching Strategies to meet state educational standards.

Since launching its franchise model in 2019, Celebree has leaned into a strategy of multi-unit growth supported by a 30-year operational history. Prospective franchisees are currently incentivized by a 0% royalty offer and specific veteran programs, aimed at attracting operators to the resilient early education sector. The brand, now part of the Huffman Family Brands portfolio, reports an average unit volume of $2.26 million for its mature company-operated schools as of 2025.