Demidko arrives at a pivotal moment for the Columbus-based attribution platform as it pivots toward deeper AI integration. He brings over a decade of industry-specific expertise, having previously served as Chief Information Officer for DP Fox Ventures. His background includes a five-year tenure at Apple focused on enterprise software, alongside earlier technical roles at DataStax and Reynolds and Reynolds.

CEO Steve White noted that Demidko’s experience bridges the gap between high-level engineering and the operational realities of dealership management. In his new dual capacity, Demidko will manage the company’s data infrastructure and engineering teams, focusing on tools that help retailers and OEM partners interpret complex marketing data. The appointment signals a push to modernize Clarivoy’s suite of audience intelligence and reporting products amid increasing industry pressure to maximize marketing performance.