The rebranding effort aims to modernize the 40-year-old chain while retaining its core staples of fresh-cut fries and grilled subs. According to President Lance Vaught, the shift is intended to help the company compete more aggressively in the fast-casual sector. Beyond the name change, the menu has expanded to include 9-grain sandwiches, wraps, and bowls, alongside limited-time seasonal offerings like flavored lemonades.

Growth is currently centered in the Midwest and South, with new locations slated for Ohio, Kentucky, and South Carolina. This expansion coincides with a series of industry accolades, including a top-200 ranking in the Nation’s Restaurant News Top 500 report and a third-place finish in the USA TODAY 10BEST Readers' Choice Awards. The company also maintains a focus on community engagement, notably through its "Deals for Down Syndrome" campaign, which has surpassed $2 million in total contributions. With over 300 locations currently in operation, the chain is actively recruiting new franchisees in urban centers including Chicago, Pittsburgh, and Cleveland.