The company’s growth strategy remains focused on both geographic reach and internal leadership development. During the first half of 2026, the brand issued 14 new franchise awards, extending into markets from South Carolina to Arizona. Two of these development opportunities were secured by graduates of the company’s Future Franchise Leadership Academy, a program specifically built to cultivate internal talent for franchise ownership. Alongside the expansion into Wyoming, the firm has already secured a site in Las Vegas to prepare for entry into Nevada.

Beyond rapid scaling, the organization is prioritizing capital investment in skilled labor. The Mark A. Carr Technology & Training Center, currently under construction in Katy, Texas, serves as the cornerstone of this initiative. Spanning 14,000 square feet, the facility is slated for a 2027 opening and will provide specialized coursework on electric vehicles, hybrid systems, and advanced driver-assistance technology. This site is intended to eventually house the company’s corporate support operations, centralizing its national training and management functions.

Operational shifts are also occurring at the customer level. The brand introduced the Trust Builders initiative this year to refine its digital inspection process. By prioritizing visual communication regarding vehicle maintenance, the program aims to increase transparency between technicians and guests. These efforts, paired with high rankings in franchisee satisfaction and culture, suggest a deliberate push to maintain brand standards while adding nearly 100 locations currently in the development pipeline.