Located within the Alpharetta City Center, the new site features four private rooms equipped with motion capture sensors and haptic feedback vests. Unlike standard screen-based gaming, these systems track full-body movement, allowing groups of up to six players to interact with each other while navigating virtual environments. The expansion follows the company's success at The Battery and The Interlock, marking a push to embed its proprietary technology into Georgia’s primary lifestyle hubs.

Beyond casual play, the venue includes dedicated space for corporate team building and private events. The current catalog includes titles developed alongside major entertainment brands, such as a Stranger Things-themed adventure and a dinosaur-focused experience created with the Natural History Museum of London. Sandbox VR, which has surpassed $300 million in lifetime sales globally, continues to scale its footprint with over 85 locations currently operating across five continents.