Managing international ecommerce for eight distinct apparel brands requires a sophisticated infrastructure to handle shifting tax laws, fraud protection, and global logistics. KnitWell Group opted to appoint ESW as its Merchant of Record, a move designed to offload operational burdens from its internal teams. By centralizing these functions, the company intends to maintain a consistent customer experience across its diverse portfolio, which also includes Talbots, Chico’s, and Soma.

Bruce Neal, Senior Vice President of Enterprise Operations at KnitWell, noted that the collaboration prioritizes ease of access for international shoppers without complicating backend processes. ESW’s platform now oversees the intricate details of cross-border trade, allowing KnitWell’s brand managers to focus on product strategy and market growth. The initial rollout, which reached completion in just over seven weeks, serves as a foundation for further localization and customer experience testing in the coming months.