The discounted treat arrives a day early for Wendy's Rewards members, who gain exclusive digital access to the offer on July 19 via the company's mobile app. Following this initial window, the promotion expands nationwide starting July 20 and remains active through August 23. During this period, customers can purchase the discounted small Frosty at participating locations in-restaurant or through the drive-thru.

The deal applies to both the classic chocolate and vanilla flavors, though the offer excludes delivery orders. While the promotion is designed to run throughout the remainder of the summer, the company notes that pricing and participation may vary by location, with potential price adjustments for customers in Alaska and Hawaii. The initiative serves as a seasonal push for the Dublin-based chain, which currently operates more than 7,000 locations globally.